PR & You
What is PR?
“Public relations helps an organization and its publics adapt mutually to each
other.” – Public Relations Society of America
What does that mean? For some, PR means generating publicity - getting your name
in the media. But the most effective public relations program - the stuff that
will really move your organization forward – involves relationship building
activities beyond an article in newspapers and trade publications.
PR manages change through effective communication; it builds and maintains relationships with the people important to your future.
A closer look…
Public Relations Helps Management
As public relations specialists, She-PR understands PR’s proven ability
to:
- Build the breadth and depth of opportunities for the sale of products or services
- Recruit qualified people and retain them by building morale, enhancing productivity and creating team spirit
- Protect your market position during crisis
- Manage change
Case studies demonstrate how clients have benefited from public relations counsel and programs.
Public Relations Can Be Measured
CEOs agree that the reputation-building power of public relations helps sell
products and services, attracts employees and helps during crisis. And there is
data to support the relationship between PR spending, reputation and business
performance. The Council of Public Relations Firms’ slide presentation provides
details, and you can learn more in our library.
Communication is Changing
Public relations has become an important management function, because networked
communication is changing the rules for public dialogue. Information flows that
were linear and hierarchical are being rapidly replaced by a host of new, often
unregulated, peer-to-peer communication models.
Influence and control through traditional advertising and other one-way channels are no longer guaranteed, because on the Internet:
Everyone is a publisher
Customers and employees can connect to each other across the globe to discuss their experience with your company
Anyone can listen and participate in these discussions
These are fundamental shifts in the relationship between a company and its customers, employees, investors, regulators and other stakeholders. In this new communication landscape, traditional one-way messages suffer shrinking credibility. People are becoming “ad blind.” Traditional print and broadcast media are losing some of their audience to the Internet.
Fortunately, public relations specialists offer effective communication solutions. At She-PR, we blend management consulting, business intelligence, publishing, direct marketing and Internet strategy to manage relationships in the information economy. We’re masters at the traditional models of communication, and we have new tools and strategies for managing the online relationships critical to your success.